Website with three different versions of the same search engine. Goal - to unify the overall experience. Simplify the input possibilities and optimize the search engine.
Mainly google analytics, user recordings using hotjar and help from analyst to filter the data.
A prototype based on the gathered information for the user interface changes. Understanding which options users prefer, and a plan to implement and test these proposed changes.
Without data design choices have less meaning. A proper plan requires cooperation and input from different perspectives. Collaboration is the key, it always works out the best.